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MailPoet is a popular plugin for sending newsletters via email using the WordPress platform. This plugin makes it easy to create and send attractive newsletters and email campaigns. It is suitable for individuals, small businesses and large businesses that want to keep their readers, customers and business partners informed about news and events.

What the MailPoet plugin can do

MailPoet provides users with many useful features and tools for creating newsletters. It allows‍ simple and intuitive creation of newsletters directly in WordPress. Users can create professional-looking email templates by using the drag-and-drop editor and using pre-made blocks. The plugin also offers contact management, open and click tracking, automatic sending of newsletters, and the ability to create automatic emails based on various actions, such as when a new user registers or makes a purchase in the e-shop.

Why use MailPoet

MailPoet is an excellent solution for those who want to send attractive and professional newsletters without the need for external tools or paid services. The plugin is easy to use and requires minimal technical knowledge. In addition, MailPoet offers a free version for sending newsletters limited to 2,000 subscribers. For a larger number of subscribers or more advanced features, there is also a paid version of the plugin that provides even more options and greater flexibility.

What are the benefits of using the plugin

• Easy creation of newsletters
• Ability to use pre-made templates and blocks
• Tracking of opened emails and clicks
• Automatic newsletters and automated emails
• Free version for a limited number of subscribers
• Paid version with extended features

Similar plugins like．’s MailPoet

Besides MailPoet, there are several other similar plugins on the market for sending newsletters. Some popular alternatives include Newsletter, Sendinblue and MailChimp. All of these plugins offer similar features but differ in user experience, price and integration with other services. Therefore, it’s a good idea to choose the plugin that best suits your needs and expectations.

Install the plugin directly in the administration

1. Log in to the WordPress administration
2. Go to the Plugins section
3. Click on the “Add New” button
4. Search for the MailPoet plugin
5. Click on the “Install” button
6. Activate the plugin after installation

Conclusion: MailPoet is a great tool for creating and sending newsletters via WordPress. Its simple interface, useful features and free usage option make this plugin a popular choice for many users. If you’re looking for a simple and effective way to keep your readers, customers and business partners informed about your newsletter, definitely give the MailPoet plugin a try!

User review of the “MailPoet” plugin

Rating: ★★★★★★★★☆☆ (8/10)

Pluses of the MailPoet plugin

1. Easy management of email campaigns directly in WordPress
MailPoet allows you to create, manage and send email campaigns directly from the WordPress administration, eliminating the need to use external platforms such as Mailchimp or ConvertKit. This makes things much easier, especially for smaller websites and e-commerce stores.

2. Intuitive drag-and-drop email editor
The plugin includes a simple editor for creating email templates using the drag-and-drop method. Users can easily customize the look of their emails without the need for programming, which is ideal for beginners.

3. Automated emails for WooCommerce
One of the biggest benefits of MailPoet is the ability to send automated emails to WooCommerce customers, such as abandoned carts, order confirmations, or special offers. This helps increase conversion rates and build customer relationships.

4. Free version with up to 1,000 subscribers
Unlike many competing services, MailPoet offers a free version that allows you to manage up to 1,000 subscribers. This is a great option for smaller sites that want to get started with email marketing without the immediate cost.

5. The ability to send emails via your own SMTP or MailPoet server
Users can either send emails through their own SMTP server or use MailPoet Sending Service. This gives them flexibility in delivery settings and allows them to optimize the speed and reliability of their email campaigns.

6. Integration with GDPR features
MailPoet offers tools to manage user consent and easy unsubscribe options for email, making it easy to comply with GDPR and other privacy regulations.

Cons of the MailPoet plugin

1. The paid version is quite expensive for larger lists
Although the free version is very generous, paid plans can be quite expensive, especially if the number of subscribers exceeds 1,000. Competitors in this segment often offer cheaper alternatives at higher email volumes.

2. Limited options for advanced subscriber segmentation
While MailPoet allows for basic contact segmentation, it lacks advanced targeting and personalization options that are key for sophisticated email campaigns compared to platforms like Mailchimp or ActiveCampaign.

3. Website performance can be affected with higher email volumes
Because MailPoet runs directly on WordPress, sending a large volume of emails can put a strain on the server and slow down the site. This can be a particular problem for sites with lower hosting performance.

4. Occasional problems with email deliverability
Although MailPoet offers its own sending service, users sometimes report problems with email deliverability to the spam folder. If sending is not set up correctly, it may be necessary to use an external SMTP service such as SendGrid or Amazon SES.

5. Less advanced analytical features
MailPoet’s statistics are fairly basic and do not allow for deeper analysis of email campaigns. For example, they lack detailed tracking of user behavior or integration with advanced analytics tools, which can be limiting for some marketers.

6. Some features only available in the premium version
Many useful features, such as advanced automation, better segmentation, or enhanced email templates, are only available in the paid version. This can be frustrating for users who want to take full advantage of MailPoet but don’t want to pay monthly fees.